JUSTICE
[Designer: Inès Arab, legal status: artist-author, France, February 2023, 33. Eternity] [Registered trademarks ® and slogans ®]
Copyright ©
[Legal administration of TheBroithers's universe].
Like Yves Klein with his registered International Klein Blue (IKB), Inès chose to legally protect what lies at the heart of her work: the TheBroithers’s® universe. This approach is not centered on a single, isolated work, but on an identified, registered artistic universe developed as a whole.
A creature of the Universe
An artist from Lyon. An artist from the Beaujolais region. An artist from France. An artist of the world. An artist.
It is rare for an artist to successfully combine poetry, social commitment, and legal rigor. Inès Arab does just that.
Born in Lyon and raised between Lyon and the Beaujolais region, with Algerian, Kabyle, Amazigh, Saharan roots and a few other surprises…, she embodies a multifaceted humanity. Like an ancestral blending that she transposes into her art, she draws on the different dimensions of her story. We are all a nuance.
Shouting does not make us stronger. But everyone has their own nuance. Everyone has their own needs. Everyone has their own desires. Peace is not built through imposition, humiliation or contempt. It is born from respect, listening and the ability to acknowledge others. I will always respect human beings, from the youngest to the eldest, with balance. Without excess.
As one of my brothers in humanity so aptly put it, in a thought that I fully share:
"I don't want to live in a world where kindness is seen as a weakness."
Among the values that guide me, one remains essential: life on earth is short. So, we might as well choose to speak kindly or remain silent and move forward on a path of self-improvement. Respect isn’t limited to human beings. It extends to all creatures, as well as to their ideas, their work, their time, and their creativity. Many artists don’t see the point in protecting their work. For me, even before I gained recognition, it was important to protect my “baby.” When you give things time to mature, when you pour your whole heart and conviction into them, then you’ve won. The world of TheBroithers’s was born out of this need: to preserve, structure and pass on a world that is both intimate and universal, where every gesture, every color and every character carries meaning.
Inès Arab shows that peace can also be created through silence, gentleness, and perseverance. Without seeking to impose her perspective or resort to a cry that hurts, she embraces the power of a just cry: one that expresses, conveys, and unites. _
Poetry and symbols
Every creation by Inès is a breath of hope
- Toile Phare: a flag of peace, a metaphor for existence, open to interpretation.
- Peace Bridge Staff: original character-symbols that bear an unintentional resemblance to ancestral Amazigh symbols (ⵣ). “Honor to my culture, honor to the worlds, and adding one more touch of the future for the Worlds.”
- An aesthetic where simplicity (elegant restraint) and light flow through every detail.
- A design aesthetic in which simplicity (elegant restraint) and light permeate every detail
“Each of us has our own beauty, and I share a spark of my beauty and my energy. I’m just a positive person who has managed to hold on to a precious part of a child’s innocence. It’s a reminder of peace.”
Creations (when the energy is there) are more than objects: they are bridges between beings, poetic echoes of childhood and the soul.
Authenticity will always stay ahead of imitation.
“Imitation will always lag behind authenticity.
My intention is to contribute, through my art, to making the world a little more beautiful. Everyone benefits.”_ Inès Arab, TheBroithers’s
Philosophy and values
Inès believes in respect, perseverance, and shared light. Adults were once children. Within every human being lie a story, a sensitivity, and a sense of innocence worth preserving in the face of the world’s violence.
Through her art, Inès seeks to:
- create works that bring peace and joy;
- to convey light and authentic emotions;
- to offer a place to breathe in a fast-paced world.
TheBroithers’s: An Artistic House
TheBroithers’s is not merely a brand or a collection: it is an artistic House, built with patience, high standards and conviction.
A House for those who defend, pass on, and honor peace.
Each creation is part of a structured approach:
- transparent contracts and terms of sale;
- a French and international legal framework;
- The desire to pass on an artistic and cultural heritage.
“To be an artisan of peace is a mission.
To remain true to what is real, raw and sincere is the ultimate luxury.”_I.A TheBroithers’s
Protection and openness
The protection of a work is part of its history.
Like great creators before her, such as Chanel and Walt Disney, Inès believes that protecting and shaping an artistic universe helps preserve its uniqueness, integrity, and continuity over time.. It is a choice.
Each piece is unique and carries the values at the heart of this universe: Authenticity. Perseverance. Beauty. Positive energy.
“The justice of human hearts can sometimes be beautiful and noble.
Every artistic gesture matters, every choice has meaning. True luxury lies in choosing to live according to one’s values and one’s heart.”_ Inès Arab, TheBroithers’s
An essential reminder
“Be curious, be respectful, cultivate the light around you.
Taking action is demanding, but beauty and peace are worth it.”
Everyone has their own way of expressing themselves. If we want a better world, let us cultivate curiosity and respect rather than bitterness.
It's easy to criticize. Taking action takes courage. We're all connected. _
A responsible artistic approach
A little anecdote: I never use titanium white or cadmium-based paint out of personal choice and out of concern for well-being, both my own and that of others. Every artistic gesture matters. Every choice has meaning. After all, we only have one life on Earth. The heart can stop beating overnight, a reminder from the Universe so we might as well choose to live in accordance with our values.
My website contains nothing superfluous: just the essentials.
Art.
What is true, raw, and sincere.
Food for the heart, the mind, and the imagination.
I am a DifferenceNuance.
And so are you.
A unique breath of fresh air, a reassuring presence that soothes and brings comfort.
Inès Arab
TheBroithers’s
